Feb 2, 2021
In this episode of the Transform Your Workplace podcast, brand industry experts Bryan Adams and Charlotte Marshall discuss the topic of their new book, Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging. The two discuss their revolutionary approach that helps brands attract incredible talent while repelling candidates who aren’t the right fit.
GUEST AT A GLANCE
Bryan Adams, CEO and Founder of Ph.Creative, and Charlotte Marshall, author, advisor, and Employer Brand Leader of the Year, are the co-authors of Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging. Their unique approach is to replace the traditional branding model with their Give & Get Model which emphasizes not only attracting but also repelling candidates.
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