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Transform Your Workplace

The Transform Your Workplace Podcast covers everything you need to build a great workplace. Industry experts, thought-leaders, HR experts and entrepreneurs join us to discuss big ideas that can transform your organization. Each week we cover a new topic, ranging from HR, communication and culture to business growth, leadership and workplace trends.Access more episodes, subscribe, and learn more. 

Jun 15, 2021

In this eye-opening episode of the Transform Your Workplace podcast, Brandon Laws talks with guest Cris Grossmann. He’s the CEO and Co-Founder of Beekeeper, a company committed to connecting non-desk or “frontline” employees through technology. Cris believes that a digital transformation of frontline workers, who make up 80% of the global workforce, can give companies a significant competitive advantage. In this episode, you’ll learn how to invest in your frontline workers through relevant, usable, all-in-one technology.


  • Only 1% of all the venture capital goes into desk-less or frontline worker solutions, yet 80% of the global workforce is made up of these types of workers.
  • Digitizing the frontline is no walk in the park, but rather a necessary process that requires careful planning. 
  • Frontline workers need one companion app: one single point of contact for the frontline worker to get everything they need to be well-informed, engaged, and productive at work.
  • A companion app for frontline workers must be simple, quick, and tailored to their needs.
  • If a company is investing in technology for frontline workers and deploys the tools that make their lives easier, that's one of the biggest criteria for an employee’s decision to stay with or choose an employer.


Cris Grossmann is passionate about providing tech solutions for companies. His goal, and the goal of Beekeeper, is to foster connection and communication among all employees, especially those with non-desk jobs. He founded Beekeeper in 2012 to meet the demand for high-quality internal engagement tools for businesses. His latest book, The Rise of the Frontline Worker: How to Turn Your Frontline Workforce into Your Biggest Competitive Advantage, helps businesses recognize and implement solutions that reach all employees, whether behind a desk or out in the field.


🔊 Podcast: Transform Your Workplace, Sponsored by Xenium HR

🎙️ Host: Brandon Laws

📋 In his own words: “The Transform Your Workplace podcast is your go-to source for the latest workplace trends, big ideas, and time-tested methods straight from the mouths of industry experts and respected thought-leaders.”

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