Feb 2, 2021
In this episode of the Transform Your Workplace podcast, brand industry experts Bryan Adams and Charlotte Marshall discuss the topic of their new book, Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging. The two discuss their revolutionary approach that helps brands attract incredible talent while repelling candidates who aren’t the right fit.
Takeaways:
- The premise of Give & Get branding is that you have to be comfortable and confident with the fact that your workplace isn't for everybody.
- The traditional employer branding model is a one-way value exchange, but the Give & Get methodology places expectations on the candidate in exchange for employer offers like benefits, salary, and opportunities.
- Storytelling is an essential aspect of your EVP. Candidates need to be able to envision themselves as a part of your story.
- There are three fundamental aspects of employer brand and EVP: purpose, impact, and belonging.
GUEST AT A GLANCE
Bryan Adams, CEO and Founder of Ph.Creative, and Charlotte Marshall, author, advisor, and Employer Brand Leader of the Year, are the co-authors of Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging. Their unique approach is to replace the traditional branding model with their Give & Get Model which emphasizes not only attracting but also repelling candidates.
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